Overcoming Recruitment Challenges: Optimising Your Agency Relationships
- Mike Bratby-Bale
- May 1
- 2 min read
Updated: 2 days ago

I have had some version of this conversation more times than I can count. A business leader, frustrated with their hiring results, tells me their agency is letting them down. The roles are taking too long. The quality of candidates is lacking. They are paying significant fees but not seeing the return.
So, they consider switching agencies. Maybe they think about going to a different supplier or even several.
Here is the thing. In most cases, the agency is not the problem.
Agencies perform well when they are briefed clearly, managed consistently, and given a fair chance to do their job. When those conditions are absent, even the best agency in the sector will struggle to deliver.
Understanding the Real Issues
What I tend to find when I dig into a client's agency relationships is that the briefs are vague. Response times on their side are slow. Feedback is inconsistent or non-existent. No one has really thought about what success looks like or how to measure it.
The agency operates in a vacuum. Then, they get blamed for the results.
None of this is a criticism of the businesses I work with. Most are running lean, moving fast, and doing their best without a dedicated recruitment function in place. The agency management piece often falls through the gap.
The Solution: A Better Framework
But the fix is rarely a new supplier. It is about creating a better framework for the ones you already have.
Clear Briefs: Ensure your agency understands exactly what you need. Be specific about the roles and the qualities you seek in candidates.
Agreed Timelines: Set realistic deadlines for the recruitment process. This helps manage expectations on both sides.
Structured Feedback Loops: Regular feedback is crucial. It allows the agency to adjust their approach and improves the quality of candidates presented.
Role Review: Assess which roles agencies should fill and which ones you can source directly. This clarity helps streamline the process.
Accountability: Have someone in place who knows how to hold suppliers accountable without damaging the relationship. This balance is key to maintaining a productive partnership.
When these elements are in place, the agencies you already work with often start performing significantly better. Sometimes, the improvement is dramatic.
Reflecting on Your Agency Relationships
Before you pick up the phone to a new supplier, consider whether the problem lies with the agency or with how the relationship is being managed.
If you are unsure, that is exactly the kind of question I help businesses work through.
Curious About Your Agency Relationships?
The Agency and Supplier Optimisation service is a great place to start. It can provide the insights you need to enhance your existing partnerships and improve recruitment outcomes.
In conclusion, optimising your agency relationships can lead to better hiring results. By focusing on clear communication, structured processes, and accountability, you can transform your recruitment strategy. Don't rush to change suppliers; instead, take a moment to evaluate and improve what you already have.
With the right approach, you can build a scalable talent system that meets your organisation's needs effectively. Let's work together to overcome those recruitment challenges and achieve the results you desire.




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